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TRAVELLERS PLAN IN ADVANCE THEY READ DESTINATION WINNIPEG PUBLICATIONSDestination Winnipeg uses targeted, high quality publications from Fanfare Magazine Group to service inquiries and meet the needs of two travel market segments: leisure and convention travel. Often it is a Destination Winnipeg publication that convinces the reader to visit Winnipeg. DESTINATION PLANNER is a resource guide for meeting organizers to use before their group arrives. They refer to it for lodging, meeting venues, themed activities, services and meal ideas. TASTE is a comprehensive restaurant guide that serves meeting and convention delegates who are already in town and looking for dining ideas. It presents Winnipeg's dining strengths in three areas: regional, ethnic and comfort food.* THEY REACT TO ADVERTISINGDestination Winnipeg customers represent leisure and group travellers doing advance travel planning: These travellers are influenced by advertising because the city is unknown to them and they are trying to organize their day in a way that lets them experience the best that we have to offer. * REACHES GRAND FORKS RESIDENTS. Four times a year Fanfare distributes to home subscribers of the Grand Forks Herald. There are 13,500 people who receive Taste, and Ciao! (culinary travel issue). |
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Fanfare Magazine Group
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